18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2010. Vienna, Austria.

Organiser: Institute of International Business, Vienna University of Economics and Business Administration and Department of Marketing, DePaul University.

Topics: A primary goal of the conference is to promote an international dialogue between decision makers, business and government leaders from countries in transition and Western developed countries. The conference will present information about the process of economic transformation in Central and Eastern Europe, the stimulation of entrepreneurial activity and will contribute to the theory of global marketing; in addition, management education issues will be addressed.

A central question to be raised will be if, and eventually how, the concepts of marketing and other business disciplines can be adapted for the cultivation of markets in economies undergoing transition. Empirical research, case studies or discussion sessions are sought which address the following topics:

• Transition progress on the macro and micro level in CEE;
• Comparative analysis of conditions of market entry in CEE;
• Market entry through exports versus market via capital investment;
• Acquisitions as opposed to joint ventures in CEE;
• Joint Venture Management/Cultural conflicts and/or harmony of joint ventures;
• Management and Corporate governance in CEE;
• Human Resource Management; Competition Policy and competitive strategies in CEE;
• Consumer behavior and Marketing strategies to reach consumers in CEE;
• Industrial marketing and organizational buying behavior in CEE;
• Promotion/Advertising;
• Distribution and logistical strategies;
• Pricing and contractual policy;
• Financial strategies for opening Eastern European markets;
• Legal and tax issues; Central and Eastern Europe’s role and its future in the EU;
• Case studies of experiences by western firms in CEE;
• Case studies of experiences of CEE companies in the process of transition.

Language: English
Deadline: September 15, 2010
Contact: Prof. Dr. Reiner Springer, Petr Chadraba, PhD
Tel.: +43-1-31336-4377, +1 312 362-6889
Fax: +43-1-31336751, +1 312 362-5647
E-mail: Reiner.Springer@wu-wien.ac.at, pchadrab@depaul.edu
Internet: http://www.wu.ac.at/auha/konf